Art Director / Graphic designer / Creative, focusing in digital communication, ux design and interface design with a passion for developing relevant, contemporary, coherent, communicative and functional visual concepts. Currently employed as Art Director at Winston DC
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Sveriges Television (swedish national public TV broadcaster) launched a new concept for svt.se in late 2015. Shortly after I joined the team as Art Director to work with implementing, refining and developing the new design through out the entire site, maintaining design quality. In fall 2016 we also designed and developed the brand new tv-guide for SVT Play, collaborating across teams. SVT work according to lean/agile project models and it was an absolute joy to work in such a flexible and competent team.
RFSU is a non-profit organisation independent of party politics, the unions and religion that works for an open, positive view of sex and relationship issues. During 2016 Winston did a pre study for a massive redesign of rfsu.se including impact mapping, information architecture, definition of user needs and the organisations communicative goals. It resulted in a completely new concept for ux-design, content strategy and structure for a new website.
The Swedish Consumers' Association is the national consumer organisation in Sweden. Their vision is a consumer friendly society for all, that are not limiting the possibilities for future generations. They are representing the Swedish consumers' interests on national, regional and international level. The Swedish Consumers' Associations had an outdated website with inappropriate structure of unnecessary complexity, cluttered and heavy with information. The design challenges included cleaning up and clarification, increase readability and develop the graphical profile for their web presence to better support the needs of the users and serving them with relevant and accessible information. A new logotype and set of colors called for a design update in 2017.
Stilmedveten is a travelling exhibition created by The Swedish Consumers' Association with the aim to increase awareness of how fashion impacts the environment and to provide and inspire ideas on how to consume fashion in a more sustainable way. The website features articles, blogs, ideas and tutorials. The user navigates by filtering content, narrowing it down to fit their areas of interest. The design is based on graphics from the exhibition and strives to reflect the creativity of DIY fashion.
Art director, Winston DC, 14 – present
Art director, Mogul Sverige, Department for Art and Concept, 11 – 14
Art director, Logica Sweden, User Experience Group, 09 – 11
Internship, LeBureau, advertising agency, five weeks fall – 09
Internship, Sweden Graphics, design studio, three weeks fall – 07
Illustrator, WM-data Sverige, Cross Industry Solutions, 00 – 04
Konstfack, university college of arts, craft and design: Master degree, Storytelling, Department of Graphic Design and Illustration, 07 – 09
Konstfack, university college of arts, craft and design: Bachelor degree, Department of Graphic Design and Illustration, 04 – 07
Nyckelviksskolan, bild och grafisk form: Basic level graphic design, illustration and visual communication, 99 – 00
Konstskolan Basis: Basic level visual arts, spring term – 99
Folkuniversitetet, Stora konstkursen: Basic level visual arts, fall term – 98
Nynäshamns gymnasium, Estetiska programmet: 94 – 97